Saifun Adopts Pulsic Technology Following Rigorous Trial

Bristol, England – October 15th 2007 – Pulsic Limited, the leader in custom design automation for memory, today announced that it has entered into a long-term agreement to licence its leading-edge physical design technology to Saifun Semiconductors Ltd.

Yoram Betser, Vice President of Design for Saifun, commented: “Saifun provides flash designs to some of the world’s leading flash manufacturers. After carrying out a detailed evaluation, we chose the Pulsic solution as we believe it will provide us with significant productivity gains in relation to our unique and innovative NROM memory IP.”

The Pulsic technology will be used to help deliver non-volatile memory (NVM) designs and IP based on the unique Saifun NROM™ technology. The NROM cell architecture enables lower overall form factors, improved yields compared to stack-die, as well as lower system, operation and maintenance costs.

With nine of the top ten memory manufacturers using Pulsic software in production, Saifun’s endorsement adds to Pulsic’s leadership in this most challenging of design environments.

Memory designers face unique, bleeding-edge design challenges, such as stringent design rules and tough topologies, along with time-to-market and more importantly, time-to-volume demands. Unity™, Pulsic’s unique custom design automation solution, has been designed to fit with custom design methodologies that require interactivity and the ability to iterate and accommodate engineering change orders.

Ken Roberts, CEO at Pulsic, commented: “This is an exciting win for Pulsic and we are delighted to have signed a contract with such a leading edge company as Saifun. Pulsic is the only EDA vendor focused on providing dedicated solutions in the memory market, and our link-up with Saifun is a good, strategic fit for both parties.”


About Saifun Semiconductors Ltd.

Saifun is a provider of intellectual property (IP) solutions for the non-volatile memory (NVM) market. The company’s innovative Saifun NROM® technology allows semiconductor manufacturers to deliver high performance, reliable products at a lower cost per megabit, with greater storage capacity, using a single process for all NVM applications. Saifun licenses its IP to semiconductor manufacturers who use this technology to develop and manufacture a variety of stand-alone and embedded NVM products. These include Flash memory for the telecommunications, consumer electronic, networking and automotive markets. Among the companies currently licensing Saifun NROM technology are Macronix International, NEC Electronics, Semiconductor Manufacturing International Corporation, Sony Corporation, Spansion, and Tower Semiconductor.